We developed this web design and development beauty brand project for an online cosmetics store — a perfect example where aesthetics, user experience, and trust had to come together in one clean, effective solution. The client envisioned a stylish and intuitive e-commerce platform from scratch, focused on skincare, makeup, and professional beauty products. We began by analyzing the target audience and designing a catalog structure that felt natural and easy to browse. Products were categorized by type, skin concern, active ingredients, brand, and effect. Special emphasis was placed on filters, reviews, recommendations, and the visual presentation of product pages. The design is light and elegant — featuring soft tones, large images, and clean typography. Our goal was to keep it minimalist yet trustworthy and polished. We implemented a full cart and checkout system, payment integration (cards and online services), discount and promo modules, and features like email marketing, social sharing, and “You May Also Like” blocks to boost conversion.
The site is fully SEO-optimized for cosmetic-related queries, including categories, skin types, ingredients, and brand names. It’s responsive, fast, and performs well across all devices and screen sizes. Working with the client was smooth — they had a clear brand identity, and we brought in the technical and UX expertise. Together, we launched a beautiful and scalable store and continue to support and grow it through updates and marketing initiatives. This is one of those projects where visual design, usability, and tech really came together — and we’re proud to have brought this cosmetic store to life.
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Kiev, Ukraine.
